Snowplow with GTM or Tealium

Learn how Snowplow is different from GTM or Tealium and how you can integrate Snowplow with GTM or Tealium.

Snowplow

Snowplow with GTM

Snowplow

• Snowplow is an analytics platform.
• Snowplow Analytics is an open-source enterprise event-level analytics platform that enables the data collection from multiple platforms for advanced data analytics.
• Snowplow is for companies who demand high-quality, real-time event data, delivered by a cloud-native data pipeline they fully control.
• Snowplow customers mine and visualize data using Business Intelligence tools such as Looker and Tableau, and statistical and modelling tools like R and pandas.

Google Tag Manager (GTM)

• GTM is a tag manager.
• GTM console is a web interface that is used to manage your tags without the need to edit your page code.
• In the web interface, you will configure your vendor tags to suit your business needs.
• Tag management allows you to remove hard-coded tags from your web site and replace them with a single tag.

GTM integration with Snowplow

Snowplow allows you to integrate javascript tags with Google Tag Manager.
https://github.com/snowplow/snowplow/wiki/Integrating-javascript-tags-with-Google-Tag-Manager

More References

https://snowplowanalytics.com/blog/2012/11/16/integrating-snowplow-with-google-tag-manager/
https://www.iglooanalytics.com/blog/snowplow-analytics-custom-template-tag-for-google-tag-manager.html
https://discourse.snowplowanalytics.com/t/snowplow-gtm-templates-get-your-snowplow-gtm-templates-here/3205

Snowplow with Tealium

Snowplow

• Snowplow is an analytics platform.
• Snowplow Analytics is an open-source enterprise event-level analytics platform that enables the data collection from multiple platforms for advanced data analytics.
• Snowplow is for companies who demand high-quality, real-time event data, delivered by a cloud-native data pipeline they fully control.
• Snowplow customers mine and visualize data using Business Intelligence tools such as Looker and Tableau, and statistical and modelling tools like R and pandas.

Tealium

• Tealium is a tag manager.
• Tealium iQ Tag Management is a web interface that is used to manage your tags without the need to edit your page code.
• In the web interface, you will configure your vendor tags to suit your business needs.
• Tag management allows you to remove hard-coded tags from your web site and replace them with a single tag.

Tealium integration with Snowplow

Tealium allows you to implement and manage Snowplow’s JavaScript tag with ease through Tealium iQ.

https://tealium.com/integrations/snowplow_snowplow.php