Learn how Snowplow is different from GTM or Tealium and how you can integrate Snowplow with GTM or Tealium.

Snowplow

Snowplow with GTM

  • Snowplow is an analytics platform.
  • Snowplow Analytics is an open-source enterprise event-level analytics platform that enables the data collection from multiple platforms for advanced data analytics.
  • Snowplow is for companies who demand high-quality, real-time event data, delivered by a cloud-native data pipeline they fully control.
  • Snowplow customers mine and visualize data using Business Intelligence tools such as Looker and Tableau, and statistical and modelling tools like R and pandas.
  • GTM is a tag manager.
  • GTM console is a web interface that is used to manage your tags without the need to edit your page code.
  • In the web interface, you will configure your vendor tags to suit your business needs.
  • Tag management allows you to remove hard-coded tags from your web site and replace them with a single tag.

Snowplow allows you to integrate javascript tags with Google Tag Manager.
https://github.com/snowplow/snowplow/wiki/Integrating-javascript-tags-with-Google-Tag-Manager

https://snowplowanalytics.com/blog/2012/11/16/integrating-snowplow-with-google-tag-manager/
https://www.iglooanalytics.com/blog/snowplow-analytics-custom-template-tag-for-google-tag-manager.html
https://discourse.snowplowanalytics.com/t/snowplow-gtm-templates-get-your-snowplow-gtm-templates-here/3205

Snowplow with Tealium

  • Snowplow is an analytics platform.
  • Snowplow Analytics is an open-source enterprise event-level analytics platform that enables the data collection from multiple platforms for advanced data analytics.
  • Snowplow is for companies who demand high-quality, real-time event data, delivered by a cloud-native data pipeline they fully control.
  • Snowplow customers mine and visualize data using Business Intelligence tools such as Looker and Tableau, and statistical and modelling tools like R and pandas.
  • Tealium is a tag manager.
  • Tealium iQ Tag Management is a web interface that is used to manage your tags without the need to edit your page code.
  • In the web interface, you will configure your vendor tags to suit your business needs.
  • Tag management allows you to remove hard-coded tags from your web site and replace them with a single tag.

Tealium allows you to implement and manage Snowplow’s JavaScript tag with ease through Tealium iQ.

https://tealium.com/integrations/snowplow_snowplow.php

Lead full-stack engineer — AWS, GCP Certified Solutions Architect working at Presidio with love & experience in building cloud-native applications.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store